In Chapter 14 of 15, leadership philosopher and bootstrap business expert Bijoy Goswami shares how he applies models to understand religion. He notes religion starts with a journey, then enlightenment, then a following. He shares the difficulty sharing inner enlightenment with others who have not personally made that journey. One tool he uses is separating human-based religious entities with the actual teachings. At each core, be it Lao Tzu, Jesus, and Buddha, is a universal simple theme - non-duality - and the resulting institutional packaging differentiates the offerings.