How to Sell a Product That Does Not Yet Exist - Maurizio de Franciscis

In Chapter 19 of 19 in his 2010 Capture Your Flag interview with host Erik Michielsen, education entrepreneur and Global Campus ( founder Maurizio de Franciscis shares how to sell customers a product that does not yet exist. He prioritizes providing prospective clients a visible representation, as he finds this builds credibility and overcomes objections. He pairs this with a clear understanding of facts, story, and needs analysis. Before founding Global Campus, de Franciscis worked at General Electric. He graduated from Universita degli Studi di Roma - La Sapienza - and earned his MBA from INSEAD.