How to Refine Your Company Vision - Slava Rubin

In Chapter 7 of 13 in his 2012 Capture Your Flag interview, crowdfunding entrepreneur and IndieGoGo CEO Slava Rubin answers "How Are You Becoming Better at Articulating Your Vision?"  Rubin shares how gathering and using data, examples, and feedback have helped him refine his company's vision.  Slava Rubin returns to CYF for his Year 3 interview.  As CEO and Co-Founder, Rubin has helped transform cause and project fundraising by establishing his company IndieGoGo as a global leader in crowdfunding.  He is also active in philanthropy, starting the Music Against Myeloma annual charity event to fight cancer.  He graduated from the Wharton School of Business at the University of Pennsylvania. 


Erik Michielsen: How are you becoming better at articulating your vision?

Slava Rubin: A while back, I would say two years ago, we would try to know what our vision is but we didn’t have enough examples and enough data to prove out exactly what we’re thinking. I mean, now we’re able to more strongly use the data and the case studies to express our visions. So, we’re really looking to democratize fundraising. Indiegogo has the most diverse set of campaigns of any platform in the world. It’s really interesting since launching in January 2008, we now have over 300 competitors.

We’re very excited to know that this is such an exciting space and lots of others are following but for us it’s really about democratizing fundraising and ensuring that anybody has an equal opportunity at raising the capital they need. We provide them the tools to optimize the experience and the exposure to get more stranger-dollars than they ever could. So, it’s really about more examples and more feedback to refine your vision.