How to Help Brands Innovate With Social Media - Mike Germano

In Chapter 14 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares one of his greatest challenges - finding ways to encourage clients to think more creatively. He relies on communication and participation to drive understanding and acceptance. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.