« How to Help Brands Innovate With Social Media - Mike Germano »

In Chapter 14 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares one of his greatest challenges - finding ways to encourage clients to think more creatively. He relies on communication and participation to drive understanding and acceptance. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.