« How to Evaluate Potential Investors - Slava Rubin »

In Chapter 9 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, IndieGoGo co-founder and entrepreneur Slava Rubin answers "What Criteria Are You Using to Evaluate Potential Investors?" First, Rubin notes the importance of aligning ambition and goals. Second, he looks for more than money with investors. With finding money getting easier, Rubin looks for investors who have contacts, expertise, and experience that can help the company improve and grow. Rubin is co-founder and CEO of IndieGoGo.com, a crowdfunding startup whose platform helps individuals and groups finance their passions. Before IndieGoGo, Rubin worked in management consulting for Diamond Consulting, now a PWC company. Rubin founded and manages non-profit Music Against Myeloma to raise funds and awareness to fight cancer. He earned a BBA from the Wharton School at the University of Pennsylvania.