How to Establish Trust When Making a First Impression - Slava Rubin

In Chapter 16 of 16 in his 2010 Capture Your Flag interview, IndieGoGo co-founder Slava Rubin answers "How Do You Build Trusting Relationships?" Rubin discusses why the first several seconds are critical when meeting someone and how he presents himself to create a lasting good impression.  Direct eye contact and an honest approach help Rubin lay a strong foundation whereupon he may build trust with someone over time.

Slava Rubin is CEO and co-founder of Indiegogo, the world's largest crowdfunding platform. Indiegogo empowers anyone, anywhere, anytime to raise funds for any idea—creative, cause-related or entrepreneurial. Prior to Indiegogo, Rubin worked as a management consultant. He earned his BSE degree from The Wharton School, University of Pennsylvania.


Erik Michielsen:  How do you build trusting relationships?

Slava Rubin:   Well, the interesting thing is that they say that trust is established within the first seven seconds of interacting with somebody and then it takes at least thirty days to be able to change what that person perceived with the first seven seconds.  Which is like an amazing thing.  I try to do a lot of eye contact.  A lot of directness. A lot of honesty.  After that, it`s really hard to control what that person is going to think, but a lot of lead by example and try not to fake things or lie about stuff.