How to Define and Measure Success When Creating Art and Media - Doug Jaeger

In Chapter 10 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer Doug Jaeger shares ways he defines success in what he does as a creative professional and designer. First, Jaeger looks at something tangible, specifically project completion. Second, he looks for a positive reaction, preferably from a non-biased source, i.e. not a friend or colleague. He finds friends' critical feedback a complementary motivational tool that pushes him to work harder. Jaeger is a partner at design firm JaegerSloan - - and is also president of the Art Director's Club - . Previously he founded thehappycorp and has served in creative director leadership roles at TBWA/Chiat/Day and JWT. Jaeger holds a BFA in Computer Graphics and Art Media Studies from Syracuse University.