In Chapter 10 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer Doug Jaeger shares ways he defines success in what he does as a creative professional and designer. First, Jaeger looks at something tangible, specifically project completion. Second, he looks for a positive reaction, preferably from a non-biased source, i.e. not a friend or colleague. He finds friends' critical feedback a complementary motivational tool that pushes him to work harder. Jaeger is a partner at design firm JaegerSloan - http://jaegersloan.com/ - and is also president of the Art Director's Club - http://www.adcglobal.org/ . Previously he founded thehappycorp and has served in creative director leadership roles at TBWA/Chiat/Day and JWT. Jaeger holds a BFA in Computer Graphics and Art Media Studies from Syracuse University.