« How to Create a Fully Committed Company Culture - Audrey Parker »

In Chapter 11 of 21 in her 2011 Capture Your Flag interview with host Erik Michielsen, entrepreneur Audrey Parker answers "Why is Risk Sharing So Important to a Successful Partnership?" She finds sharing risk and reward enables a team to be fully committed, determined, and focused on the task or initiative at hand. She notes that when going 95% of the way, she ends up there or at a lower level, whereas when she goes 100% she taps into new performance levels not yet seen. Parker is currently on a one-year sabbatical. Parker co-founded CLEAResult, an energy management consulting firm. In 2010, CLEAResult ranked #144 in the Inc. 500 list of fastest-growing private companies. In late 2010, CLEAResult was sold to General Catalyst Partners. Parker graduated from Wake Forest University.