How to Convince Large Brands to Invest in Unproven Technology - Geoff Hamm

In Chapter 12 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm highlights the importance of relationship, trust, and accountability when selling unproven new technologies into large Fortune 500 clients. Over 15 years selling online advertising, Hamm learns how to build more trusting relationships by working through difficult times with clients. Hamm graduated from the University of Illinois - - and is now SVP of Sales at at Scribd in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.