In Chapter 14 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Do You Create Hope and Dispel Fear When Introducing New Concepts and Ideas?" Jaeger makes it a point to create a comparable to ease resistance and help the audience better connect with the idea. This complements industry experience and establishing a business build upon independence, experimentation, and flexibility. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA). He graduated from Syracuse University.