How to Champion a Cause Using Non-Traditional Marketing - Steph Redlener

In Chapter 7 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, creative talent agent Stephanie Redlener learns creative marketing from her father's efforts co-founding and marketing Children's Health Fund ( with artist Paul Simon. Redlener's father uses non-traditional approaches to build cause and issue awareness around bringing medical care to homeless and indigent children. Stephanie applies these non-traditional approaches in her own efforts both in advertising and non-profit work.