How to Apply Creative Skills in Direct Mail Marketing - Jason Anello

In Chapter 7 of 13, designer Jason Anello joins a direct mail marketing firm after finding an entry-level advertising agency job creatively too restrictive. At the direct mail firm Anello connects a new found creative freedom with client business results. This then empowers Anello to stretch and experiment creatively within this measurable framework and learn more about how people behave when presented with differing stimuli.