In Chapter 13 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko notes where interaction design approaches benefit startup businesses. Working at a venture accelerator, Kolko notes that startups are built on iterations and interaction design too is rooted in understanding behavior over time and how this overlap can work to a startup's advantage. Kolko is the executive director of design strategy at venture accelerator, Thinktiv (www.thinktiv.com). He is the founder and director of the Austin School for Design (www.ac4d.com). Previously, he worked at frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD). He has authored multiple books on design. Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.