How Startup Uses Cash Flow to Negotiate and Motivate - J.T. Allen

In Chapter 7 of 14, entrepreneur and MyFootpath.com founder J.T. Allen shares the role cash flow plays as a motivational tool in employee incentive structures as well as a means to better negotiate with the investor base.  Allen highlights how start-up companies in particular are highly dependant on cash flow to maintain and grow business operations.
 
 

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