How Social Media Transparency Increases Fan and Follower Loyalty - Mark Graham

In Chapter 6 of 19 in his 2011 Capture Your Flag interview with host Erik Michielsen, pop culture writer and editor Mark Graham shares how transparent writing and blogging styles are becoming more prevalent in big media, including at Viacom where he works. Corporate media and publishing companies are realizing the value of engaging audiences as individuals. Readers and fans are progressively demanding personalized interaction on Twitter exchanges, Facebook posts, and blog comments. By showcasing the people behind the corporate responses, Graham finds companies develop closer bonds with audiences and build more loyal customer bases. He provides examples from his experiences connecting to the Twilight fan community via the VH1 show "The Fab Life." Graham is currently a senior editor at MTV Networks. Previously he worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English.