How Small Business and Corporate Decision Making Differs - Jason Anello

In Chapter 13 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, small business owner and creative director Jason Anello compares and contrasts how decisions get made in a small business and a corporation. Unlike corporate scenarios, it is not about permission, rather about volition and a willingness to act decisively. This inclusiveness, paired with a priority on taking action, provides a structure that, while not as formal as a corporate setting, allows the business to develop quickly. Anello is the co-founder of non-traditional marketing agency Manifold Partners - . He is the co-founder of Brooklyn-based supper club Forking Tasty - . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - . Anello is an alumnus of the University at Albany - .