In Chapter 7 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, product designer and software engineer Chris Hinkle shares how he learned creative thinking in digital media working at R/GA advertising agency in New York City. The company sets aside research and development to look for new problems to solve. It results in a culture of product research aimed at learning new technology and making new products before there is demand for them. Hinkle currently designs products and develops software for The Barbarian Group digital marketing services company. Previously, he worked at HUGE and R/GA digital advertising agencies. He has also founded a product incubation laboratory, The Hinkle Way.