Mike Germano on How Long-Term Clients Help Business Scale

In Chapter 14 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "How Are Progressively Longer-Term Client Relationships Changing How You Do Business?"  Germano notes how he learns to appreciate the possibilities that come with longer-term client relationship.  Over time, as client relationships become longer term and projects more strategic, Germano uses the increasing commitments to build company infrastructure to support business growth. 

Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative.  Previously, Germano ran for and was elected to public office in Connecticut.  He is a graduate of Quinnipiac University.