In Chapter 4 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, innovation strategist Hammans Stallings shares how blending social science and arts studies at University of Virginia (UVA) shaped his career. Stallings first focuses on economics and, having the luxury of not having area requirements, then focuses on psychology. He channels his passion trying to understand people and their behavior. Over the years, Stallings works in business trying to understand personal decision making and then in creative roles understanding how market mechanisms work. Stallings is currently a Senior Strategist at frog design. Previously he worked in business strategy at Dell and investment banking at Stephens. He earned an MBA from the Kellogg School of Management at Northwestern University, a MS in Technology Commercialization from the University of Texas McCombs School of Business and a BA in Economics and Psychology from the University of Virginia.