How Family Business Shapes Work Ethic and Aspiration - Jon Kolko

In Chapter 1 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko answers "To What Do You Aspire?" Kolko shares how his aspirations have progressively become defined in the process of hard work. Kolko shares how he learned work ethic from his parents, who taught him by working in the family eyeglass business. Kolko finds motivation in this process, learning Internet by playing with PC Plus while at the office on weekends. Kolko is the executive director of design strategy at venture accelerator, Thinktiv ( He is the founder and director of the Austin School for Design ( Previously, he worked at frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD). He has authored multiple books on design. Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.