In Chapter 14 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession "What Role Has Failure Played in Shaping Your Career Trajectory?" Hession notes that while starting a specialty food store modeled after Dean and Deluca ended in failure, it provided a positive learning experience and gave her backbone to start another venture. The experience makes her more street smart, aggressive and confident. Julie Hession is the founder of Julie Anne's All Natural Granola Company. Passionate about food since childhood, Hession has developed her career by food blogging, cooking contests, and starting fine food companies. Hession earned an MBA in Marketing from Duke University and a BA from UNLV.