How Environmental Innovation Works in the Private Sector - Andrew Hutson

In Chapter 13 of 17 in his 2011 Capture Your Flag interview, Andrew Hutson answers "What Has Your Environmental Work at Intersection of Public and Private Sectors Taught You About What Makes Innovation Work?"  First, Hutson notes, comes value creation.  This comes before solving problems or identifying needs.  Private sector environmental value creation and profitability must precede environmental benefit.  Hutson is a senior project manager at the Environmental Defense Fund (EDF), where he advises corporate partners such as Wal-Mart on sustainable supply chain initiatives.  Hutson holds a PhD from the University of North Carolina at Chapel Hill and an MEM from the Duke University Nicholas School of the Environment.  He earned his BA from Michigan State University.