In Chapter 5 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, Internet entrepreneur and SimpleGeo CTO Joe Stump shares where he seeks advice and help from friends and how this is changing as his company grows. Whenever Stump has a big decision to make, he consults his "Jedi Council", a group of friends and family who know him well. Stump values multiple perspectives from different people, including his dad, and over time adds new members as his needs change. This includes investment professionals and legal contacts. As Stump becomes progressively focused on growing his business, he seeks progressively more entrepreneurial-based insight from the peer group. Stump is the co-founder and CTO at SimpleGeo (www.simplegeo.com), a San Francisco-based mobile location infrastructure services company. Previously Stump was Lead Architect at Digg. He programs in PHP, Python, Django and enjoys scaling websites. He earned a BBA in Computer Information Systems from Eastern Michigan University.