In Chapter 14 of 20 of his 2010 Capture Your Flag interview, Rice University graduate and entrepreneur Dan Street shares his approach when taking risks not likely to work out. First, he sets aside his ego in the situation. Second, he focuses on the process rather than the outcome. As a college student, Street walks on the basketball team and, through the process, realizes he enjoys music and academics more. This approach, setting self aside and prioritizing the process, lead Street to start his company Loku.com (previously BorrowedSugar.com).