In Chapter 19 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Is Your Creative Toolbox Changing?" Floate starts his career viewing his creative toolbox as the tools of his trade - for example, his computer, his Pantone books, his scalpels. As his career progresses, his toolbox evolves based on the experiences he has inside and outside his industry. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.