How Bootstrap Business Culture Teaches Creativity - Dan Street

In Chapter 6 of 20 of his 2010 Capture Your Flag interview, entrepreneur Dan Street applies a bootstrapping approach to building his company, Borrowed Sugar. He highlights that the burden of proof is no longer on the investor to make sure it is a good idea. Rather, it is about the entrepreneur using funds to validate the idea. Through this process, what Bootstrap expert Bijoy Goswami terms "Cash Consciousness", entrepreneurs such as Street learn to be more creative, take measured risks, and learn new ways to solve old problems.
Street is the founder and CEO of Austin, Texas based Loku (previously Borrowed Sugar) which develops Internet software to strengthen local communities.  Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co.  He earned a BA in music and business from Rice University.