In Chapter 8 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Fuels Your Passion to Solve Complex Problems?" He finds joy applying his passion solving problems and trying to make an impact or contribution to an organization, industry, or something greater. Rona notes there will never be a shortage of problem solving jobs given the preponderance of problems that exist in the world. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.