Doug Jaeger on the Creative Benefits of Playing With Legos

In Chapter 1 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Jaeger shares how playing with Legos shaped his creativity and imagination as a child as well as his relationship with his brother. To Jaeger, building Legos was less about following predefined set instructions and more about imagining something and building it with the blocks. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.