In Chapter 7 of 21 in his 2011 interview, Phil McKenzie answers "What Criteria Have You Used When Considering International Expansions?" McKenzie notes the importance of understanding his core purpose, to facilitate the global development of the creative class. He then ties that back into the cornerstones of his initiative, keeping a close eye on when to move forward or when to hold back expanding into new cities. McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology. He is also managing partner of influencer marketing agency FREE DMC. Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co. He earned his BA from Howard University and MBA from Duke University.