Randall Metting on a Day in the Life of a Craft Spirits Marketing Manager

In Chapter 6 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Metting shares a what a typical day looks like in his work as a craft spirits marketer working for a tequila brand. His work involves coordinating with company leadership and field distribution sales teams to manage a constant stream of partner requests, sales promotions, and event planning executions across the country.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.