andall Metting on How to Design a Better Trade Show Booth Experience

In Chapter 13 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Metting shares how he worked with his team and trade show staff to create a fresh, innovative booth experience for his product, Dulce Vida tequila. By building a faux tequila distillery, Metting is able to provide consumers a more memorable branded experience.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.