Hattie Elliot on Testing a Destination Event Company Business Model

In Chapter 8 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has Been Your Approach to Testing and Iterating Your Company's Business Model?" Running a membership-based destination event business, Elliot learns to focus her energies more after taking on an outside investor. The investor pushes her to be more accountable to the profit and loss statement of the business and to manage the metric levers, including member acquisition and retention, to make her business successful.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.