How to Build Trust by Being Real

In Chapter 14 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How Do You Establish Trust When Building Relationships?" Lehmann-Haupt finds you build trust by being real. By being transparent with her clients, she is able to then progressively build trust through a discovery process she learned doing interviews as a journalist. The process creates security in the relationship and the resulting safe environment creates trusting bonds between Lehmann-Haupt and her clients.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley.