How Startup Develops Product to Solve Customer Problems

In Chapter 17 of 22 in his 2014 Capture Your Flag interview, education technology entrepreneur Adam Geller answers "How Are You Learning to Identify Potential Customers for Your Technology Product?" Geller shares how his team builds problem solving into the product development process. By understanding education customer needs, he and his team build relationships with education customers and more successfully sell observation and feedback video platform solutions to improve teacher training.

Adam Geller is founder and CEO of Edthena, a video platform enabling online teacher coaching, peer review, and group learning. He is a recent Education Ventures fellow at the Kauffman Foundation and the founder of Teach For Us, a network connecting Teach for America corps members and alumni. He earned a BA from the University of North Carolina at Chapel Hill and a MA from the University of Missouri-Saint Louis.