Lauren Serota on How to Build Relationship Rapport and Trust

In Chapter 8 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Do You Establish Trust When Building Relationships?" Serota shares how she has learned to build rapport, as trust is called in research terms, with others through being honest and inquisitive. She shares how defining what trust means depends on the context of a relationship. She uses trust-building examples from her fiancee personal relationship and ones from work.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Building Creative Direction Communication Skills

In Chapter 9 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are You Learning to Communicate More Effectively?" Serota finds more exposure to the world and to people helps her understand how to communicate differently to different people. In her job role, she is responsible for giving creative direction to designers. She notes how designer personalities differ and how she finds it helpful tailoring feedback - conceptual to tactical - when working with them. She notes how she carries this awareness into her work presenting in meetings and facilitating in classrooms.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Sharing Leadership Responsibility

In Chapter 10 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Skills Are You Working on Right Now to Become Better at Your Job?" As she grows as a creative leader, Serota finds herself in more complex team structures where leadership responsibility is shared. She works to improve how she collaborates with co-leaders on projects where she is not the sole leader or creative leader.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Learning to Be a More Productive Communicator

In Chapter 11 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "At This Point in Your Life, Where Are You Seeking Advice and Coaching?" As she goes through a job transition from individual contributor to manager, Serota seeks feedback to be a better communicator and collaborator working with other leaders on the job. She finds this skill transferable to her personal relationships in addition to those at work.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on How to Be Confident Without Being Stubborn

In Chapter 12 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Does Confidence Play in the Work That You Do?" As a creative leader working in design, Serota learns the importance of having a defensible, researched point of view to give her confidence at work. She notes the difference between this kind of confidence and more emotional displays that can be read as arrogance or stubbornness.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on the Why Trust is the Key to Project Collaboration

In Chapter 13 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Serota finds building trust essential to creating successful creative team project collaborations in her work at frog design. She learns to both understand team expectations and communicate her own expectations to motivate her team and create an inclusive environment where each team member has a stake in the project.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Getting Organized at Work

In Chapter 14 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Do You Find are the Keys to Managing a Busy Schedule and Getting Things Done?" Serota shares how she uses an array of tools and approaches to organize her life and stay as productive as possible. She replaces voice memos with Evernote to record her thoughts and makes post-it do to lists and checklists to stay on top of tasks. She organizes email by separating read and unread and works through the unread emails first.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Building Skills to Be a Better Teacher

In Chapter 15 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are You Becoming a Better Teacher?" As an instructor at the Austin Center for Design, Serota evolves her teaching style and course design as she gains experience. She brings in anecdotes from her studies and work to give students a foundation until they can gain their own experiences and build their own base. She works with faculty to continuously improve courses based on best practice research. In class, Serota deconstructs complex concepts into simpler pieces that allow students to stay focused and hone understanding of the core concepts.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Teaching Students Design Thinking

In Chapter 16 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Does It Mean to Teach Someone to Think Like a Designer?" Serota notes there is a nature versus nurture element of teaching students design thinking techniques. As a teacher, Serota tries to find student learning styles and adapt her teaching to those who grasp creative and design thinking and those who struggle to grasp them.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Surprising Teaching Career Benefits

In Chapter 17 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Has Teaching Opened New Opportunities in Your Career?" Each graduating student becomes an ambassador not only for the school but also for each faculty member. This creates a feedback loop Serota uses to learn from alumni and build her reputation as a teacher willing to learn and share to new audiences. This opens new opportunities for her such as giving a design talk in Monterrey, Mexico.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Using Reflection to Understand How Others See You

In Chapter 18 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Has Reflection Played in Shaping Your Personal Growth?" Serota finds reflection helps her avoid getting caught in her own head and pushes her to examine her actions from the perspective of others. This underscores an important lesson she has learned: the value of regularly asking for and receiving feedback on her actions and work.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Turning 30 and Letting Go of Expectations

In Chapter 19 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What is on Your Mind as You Turn 30 This Year?" Serota looks at turning 30 as an opportunity for reflection and to assess where she has been, where she is, and where she wants to go. She looks at relationships, her work experience, and accomplishments and makes it a point to focus on what she has done versus what others have done.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Thinking About Your Biological Clock At Age 30

In Chapter 20 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Personal Priorities Changing As You Get Older?" Now 30 years old, Serota shares how she thinks differently about her relationship and starting a family than she did when she was in her late twenties. The biological clock considerations for having a family now are more real in her own life. As her friends' kids grow into 6 and 7 year-old children, she starts to think more seriously about having kids. She also comes to appreciate the lifestyle she has built for herself in Austin that has allowed her to balance working at frog with teaching design.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Blending Life Passions and Career Goals

In Chapter 21 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Personal Experiences Shaping Your Professional Aspirations?" Serota shares how work and life experiences integrate together into how she lives her life. She notes how life outside work - from exercise and cycling to personal relationships to traveling - inform life inside work and vice versa. As a creative leader, she looks to always learn and figure out the right homeostasis between her work and life that keeps her simultaneously happy and challenged.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Nina Godiwalla on Building Family Bonds in an Immigrant Community

In Chapter 1 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Godiwalla shares why she valued her experience being raised in a close knit Persian Indian immigrant community in Houston. She details how it informed her and her husband's decision to raise their two children in that same community. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Transcript

Erik Michielsen: What childhood experiences have been most fundamental in shaping who you are today?

Nina Godiwalla: I grew up in a Persian-Indian immigrant community. I really got this sense of community from being in that sort of environment, and, to me, now I have my own family. There are all these elements of community which I took for granted growing up, to me that was normal. My parents took us out for New Year’s, I was always with my family for our weekly events. It was much less just our family time, and everything revolved around our community, whether it was for a big event or for every single weekend, we were with our people in our community. So I think that sort of element has been incredibly impactful because I constantly feel like I have to create a sense of community for my family now when I think about what has had such an impact, and it’s interesting because my husband grew up in a completely different community but it was very much that way too, that they were part of a small community that they were always getting together, and so I think because we grew up in these communities, we both feel that, and it’s interesting because I don’t feel a lot of my other friends sincerely feel that way, and I think, partly, it may be because we’re both from different immigrant communities. I’m not sure if that is part of it, but it definitely—it informs so much of what I do now within my family life. It does inform my professional life as well.

Erik Michielsen: In what ways?

Nina Godiwalla: Well, I think, professionally, so much of what I determined what I would do when I was growing up, what I determined what I would major in, so much of what I was exposed to, from my entire growing up, like the first 18 years, was so much through that community, (chuckles) and so I think it informs all these choices you’re making at such critical times. What am I interested in? What are my interests? Who do I wanna be like? Who are my role models? All gets informed by this community, and you got your parents in this community, and so that was a lot of it, a lot of it was around that.

Nina Godiwalla on Learning Work Ethic From Asian Immigrant Parents

In Chapter 2 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "Where Did You Learn Your Work Ethic?" Godiwalla notes how her parents had a tireless work ethic and always put the needs of children and family before their own. Their behavior sets a role model example that teaches young Godiwalla that with hard work she can achieve anything. This helps prepare her for the hundred-hour work weeks of in her first Wall Street job. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Erik Michielsen: Where did you learn your work ethic?

Nina Godiwalla: Oh, I think from having immigrant parents, there is definitely a work ethic. There is a tireless work ethic from my parents, and it’s also selfless, life was never about my parents, it was all, always, about their children, and I don’t know if that’s being Asian, immigrant, or maybe a little bit of both, but everything—I can’t—you know when I was writing my book about Wall Street and my family, I had to go back and think about it. I could not remember a time where my parents would buy something for themselves. I still—I mean I still can’t think of a time where my mom had said, “Oh, you know what? I need to go buy this for myself,” or my father, ever. If they got a piece of clothing or something, it was for Father’s Day or for Mother’s Day, but, in general, everything was for their children. There was always an opportunity to do something else for their children, and I think that they had that mentality with work. They would work, work, work, either at their traditional jobs or doing something for us, and I think that was a huge part of it.

On top of it, I started off, when I went into Wall Street where the culture was you work day and night, you work day and night, and I think that kind of preparation, being with my family, was the perfect preparation for pulling off a hundred-hour workweeks on Wall Street. And there were a lot of things that I—pros and cons about my—starting your first job on Wall Street in this kind of environment where it’s work, work, work, and one of them, by far, was getting that very strong work ethic so early on because every job to me afterwards has been kind of I can do this. This is no brainer, I can do this pretty easily, so I think those two things were definitely huge.

Nina Godiwalla on Why to Raise Your Children Near Their Grandparents

In Chapter 3 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "How Are Your Family Relationships Changing As You Get Older?" After having children, Godiwalla realizes the importance of raising her children around the support and influence of her parents. She learns from being around her parents, learns more about her family history and culture, and is able to give her children valuable time with their grandparents. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Transcript

Erik Michielsen: How are your family relationships changing as you get older?

Nina Godiwalla: My family relationships are changing significantly since I had children. I grew up in Texas, and then I left for a long time, and I kind of had the mindset where, “Why would I go back? I have all these incredible opportunities professionally, geographically,” and I didn’t necessarily really think about going back.

Now that I have children, I think everything changes because it goes back to that community of being raised by people that I value what they think. I see my parents with my children, with their other grand—my sister’s children, and I think there’s no way I can miss that. There is no way I could take my kids away from that, and I think part of it is just being older, our generation tends to have children older, so there’s not that much time my kids will have with my parents. It’s actually a limited time where my parents can go out and do things and be active. I don’t know what’s gonna happen in 15 years from now, so I—that has changed significantly because I wanna be as close as I can to them, because I want my kids close to them, and, from that, I’m learning so much from being back around my parents, because I’ve stepped away for a long time, so, suddenly, I’m learning so much just from being around them as well.

Erik Michielsen: Such as?

Nina Godiwalla: I don’t know much about of our religion. I’m not very informed. I grew up in this very tight-knit community but I don’t know basic things about our religion. I don’t know family stories because it was kind of we’re in this crazy, crazy, everyone’s busy. They’re taking us to dance class, they’re taking us to this class, but now I’m coming back when they’re not so crazy, crazy, they were tired, things aren’t so crazy, crazy, they were tired, and they have time to think about, “Oh, you know what? When I grew up and I didn’t hear all these stories when I grew up, we were too busy,” they were too busy doing too many things, so I’m starting to learn more about our family.

And my grandfather was brilliant, and, actually, he was very sentimental, and my mother had written all these letters, she was an immigrant to the U.S., and she moved here when she was 17, and she would write my grandparents, her parents, all these letters about what they would do day-to-day, and so, it’s basically when we were born, from so long ago, and my grandfather saved every letter, and he had it all documented with the date and the time, I mean it was just amazing, and that’s history. I mean it’s for years. We’re talking letters for about 30, maybe 40 years of letters, and so there’s a whole story that I’m so excited. My mom and I, we’ve talked about sitting down and she’s just gonna read them to me, and that I told her that Indians are very big on giving jewelry, and I said I don’t want your jewelry, I don’t care about your jewelry, I said I want the letters, give me the letters, ‘cause that’s history, those were the important things.

Nina Godiwalla on Parenting Shifts for the Infant to Toddler Transition

In Chapter 4 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "How Is Your Parenting Approach Changing as Your Children Grow From Infants Into Toddlers?" A mother of an infant and a toddler, Godiwalla shares how needs shift from physical to emotional as the child makes the infant to toddler transition. She learns negotiation - especially at bedtime - is not always rational and works through the mental challenges that come with it. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Transcript

Erik Michielsen: How is your parenting approach changing as your children grow from infants into toddlers?

Nina Godiwalla: Well, with infants, I feel like the challenges seemed to be less physical. You’re thinking with the newborn it’s the staying up all night, the physical exhaustion, the carrying them, the feeding them, meeting their basic physical needs is basically where I feel like it has been so much with the babies, and then with a toddler, I have a toddler now and I’m thinking a lot of it is these bizarre negotiations that make absolutely no sense to me.

So it’s just every time I say anything, there is a counter offer. So it’s like, “We’re going to read two books.” “No, three books.” “Okay, fine, we’re gonna read three books.” “No, one book.” “I don’t understand the negotiation here, you’ve lost me.” I mean and then I don’t even know how to approach it, it’s like this isn’t even rational, like how am I supposed to deal with this?

So I think it has been a lot more of a mental challenge and I joke about it. Sometimes, I said recently to my mother-in-law, I said, “Oh, I can’t wait sometimes until he’s 15,” and she said, “You think you have to stay up now, you think you have things you have to think about now, it will be much more complicated, negotiations you have when they’re 15,” and so I can’t even think beyond the toddler stage, but, for me, I just definitely see it will be a lot more trying emotionally. Right now there’s a lot of craziness and enjoyment. I mean I think of it as joy. People ask me with the second child, “What’s the adjustment?” A lot more crying and more laughing, but I think the crying outweighs the laughing, unfortunately. (laughs)