Richard Moross on How to Be a More Approachable Company Leader

In Chapter 8 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Moross notes how he faces a daily pressure of feeling like he needs to be everywhere at once. This is compounded by the business growing both in headcount as well as geographically. He realizes these facts mean he no longer can engage with employees as frequently as in the past and works to make sure he makes himself available and approachable to compensate. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on Managing Growth as Company Nears 200 Employees

In Chapter 9 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "In Growing Moo, What Have Been the Headcount Milestones Where Things Changed the Most?" Moross reflects on how staff level milestones evolved the look and feel of his company. He notes important early milestones - 10, 20, 50, 100 - and what nearing 200 employees means for his company. At a technical level, it means more hierarchy and structure. At a personal level, it means Moross recognizes the reality that a progressively large global business will lose some of the intimacy you have in a small local business. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on When to Make Management Skills a Hiring Priority

In Chapter 10 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Has It Been Like to Transition From Managing Specialists to Managing Managers?" Moross notes how growing a business to nearly 200 employees has necessitated hiring staff with management skillsets to manage day-to-day decisions and support employee development. Adding a management layer to his company allows him to transition into a role of setting standards, values, morals, ethics and aspirations while empowering his managers via process and goal setting structures. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on What Time Horizon to Focus on in a CEO Role

In Chapter 11 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "As a CEO, How Do You Decide What Time Horizon to Focus on in Your Work?" As the company has grown in size, budgeting timeframes have moved from month-to-month to several years out. This takes into account managing cash flow, accounting for growth, and making strategic investments. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on When to Hire a Creative Agency to Build Your Brand

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How is Company Growth Changing Your Advertising and Public Relations Needs?" As his company hits its one millionth customer and 200 country customer footprint milestones, Moross sees a need to invest in global branding and marketing communications. He shares why his company decided to seek external expertise and what he learned as the team went about finding the right creative agency, Creature, to develop an international television ad to run in the UK and US. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on How to Give Better Advice When Asked for Help

In Chapter 13 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How Have You Learned to Give Better Advice When People Ask You For Help?" As a member of Young Presidents Organization, or YPO, Moross learns advice giving is less about answering and opining and more about providing support and even granting permission for the requesting party to make a more well-informed decision. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on Lessons Learned as a Public Company Board Member

In Chapter 14 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Have You Found Most Educational About Participating on a Large Company Board of Directors?" Moross shares what he is learning about business, leadership, and management as a board member for publicly traded company Ladbrokes PLC. He gets to participate in a group effort to solve problems and plan for the future while also infusing the team with his knowledge of digital media and Internet innovation. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Doug Jaeger on the Creative Benefits of Playing With Legos

In Chapter 1 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Jaeger shares how playing with Legos shaped his creativity and imagination as a child as well as his relationship with his brother. To Jaeger, building Legos was less about following predefined set instructions and more about imagining something and building it with the blocks. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Learning Work Ethic From a Role Model Father

In Chapter 2 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "Where Did You Learn Your Work Ethic?" Jaeger learns his work ethic from his father, who focuses on finding ways to improve and grow. This inspires Jaeger to try and improve his own surroundings in and out of work. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Cultivating Creative Aspirations to Make a Difference

In Chapter 3 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are Your Aspirations Changing As Your Experience Grows?" Jaeger continues to seek ways he can leave behind a legacy in what he creates. He works strike a balance between experimental projects such as silverware design and other ways to make things, including films, that can change user behavior or culture in meaningful ways. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Improving Teaching by Sharing Knowledge Online

In Chapter 4 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are You Becoming a Better Teacher?" Jaeger finds that the Internet continues to make it easier and easier to share your knowledge and create a virtural mentoring environment with online learners and students. He looks for ways to share his thinking and work to get feedback and give away his knowledge to a larger audience outside the classroom. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Making an Art Gallery for His Community

In Chapter 5 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Have You Learned From Starting an Art Gallery in New York City?" Jaeger shares what he and his partner, Kristin Sloan, have learned from starting an art gallery in their Lower East Side New York City studio space. From working with artists to curating shows to bringing art to the community, Jaeger seeks ways to make art more approachable in ways that bring people together. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Why Selling Your Work Starts With Selling Yourself

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Role Does Confidence Play in the Work That You Do?" As a professional, Jaeger shares why having confidence can make or break your ability to sell work. He shares an experience from working in advertising and doing a professional photography look book shoot for a fashion brand. Skilled at photography, he finds indecisiveness working on a set with models leads to not being successful completing the project. He compares this to how having confidence in his branding and marketing work has allowed him to Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Performing Under Pressure in a Creative Career

In Chapter 7 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Jaeger shares how he first learned to perform under pressure working in advertising at TBWA/Chiat Day agency. There he learns what it means to be a creative designer who can stand out by performing under deadline pressure. He compares this skill to an athlete practicing and working up to a big shot in a big game. Jaeger also shares how doing deadline-based work has allowed him to use stress as an ally and motivational tool. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Turning One Project into a Multiyear Client Relationship

In Chapter 8 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Experiences This Past Year Have Most Influenced the Direction of Your Company?" Jaeger shares how having a client shift from a three-month project commitment to a multiyear commitment has affected his business. It creates a sense of validation in the creative work he and his team is doing and gives him confidence to invest more in business infrastructure and systems to manage small business growth. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Why to Use a Lean Small Business Growth Strategy

In Chapter 9 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What New Challenges Are You Facing as You Grow Your Business?" As his small business grows, Jaeger tries his best to keep the company lean and nimble so it may adapt quickly to new projects and opportunities. For financial growth, Jaeger looks beyond client work to develop products that can scale beyond the services business. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on How to Build Trust and Get Retainer Client Business

In Chapter 10 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Do You Establish Trust When Building Relationships?" Jaeger shares how consistency and reliability translate into trust and commitment. Building trust working with clients teaches Jaeger the importance of giving away ideas for free and also when to ask to get paid for your work. He shares how giving away ideas in ideation and brainstorming sessions has helped him add structure in how his company works with clients on a retainer consulting basis. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Growing Creative Capacity by Making Brand Films

In Chapter 11 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Have Your Client Projects Shaped How You Present Your Skills When Pitching Business?" Jaeger and his team invest in brand film projects to learn new capabilities. As they sell brand film work for clients, the project experiences inform new ways he and his team can evolve brand storytelling beyond film work and into media distribution and commercial filmmaking. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.