In Chapter 2 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "Where Did You Learn Your Work Ethic?" Jaeger learns his work ethic from his father, who focuses on finding ways to improve and grow. This inspires Jaeger to try and improve his own surroundings in and out of work. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.