How Health Scare Changes Life Outlook - Ken Rona

In Chapter 4 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How Has a Recent Health Scare Changed How You Live Your Life?"  The scare reminds Rona he is on the Earth for a finite amount of time and that he should enjoy it.  For many years, he has deferred travel and holidays to focus on saving and work.  The scare causes Rona to shift some value to current enjoyment, including buying a convertible and taking more family vacations.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.

What Motivates Curiosity for Learning New Things - Ken Rona

In Chapter 5 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Motivates You to Learn New Things?"  Professionally, business impact motivates Rona.  He sees being a driver of innovation as a point of pride and means to game changing outcomes.  Personally, Rona finds parenting - rightfully - takes away time from hobbies and interests and begins to revisit hobbies including cars and photography.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

How Startup Business Development Prepares Corporate Executive - Ken Rona

In Chapter 6 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How Has Your Startup Experience Been Most Useful in a Corporate Role?"  In his role at iXi, Rona learns business development by providing technical and product support in sales meetings and through discussions with the legal team about contracts and deal making.  These skills prove transferable to Rona's work at Turner, specifically in his role managing the ad sales partnerships team.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.

How to Concentrate and Process a Complex Idea - Ken Rona

In Chapter 7 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "When Are You At Your Best?"  Rona shares his "concentration" look he uses when processing a complex issue or hard question.  In that moment he internalizes what was said and is able to leapfrog it and understand it.  He shares how this approach has served him well working with advanced topics and experts.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

Finding Career Purpose Solving Complex Problems - Ken Rona

In Chapter 8 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Fuels Your Passion to Solve Complex Problems?"  He finds joy applying his passion solving problems and trying to make an impact or contribution to an organization, industry, or something greater.  Rona notes there will never be a shortage of problem solving jobs given the preponderance of problems that exist in the world.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

Creating Game Changing Moments Using Business Analytics - Ken Rona

In Chapter 9 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Do You Enjoy Most About Telling Stories with Data?"  Coming from an academic background, Rona finds delivering game changing moments a highlight in his work.  By using business analytics and data, Rona can come across something new and create that game changing analysis that changes strategy at scale and creates very large bottom line impact.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

How Changing Consumer TV Habits Create Data Analyst Jobs - Ken Rona

In Chapter 10 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How is the Move to Digital Television Affecting Analytics and Audience Measurement?"  Rona notes that traditionally, audiences are measured by Nielsen panels, samples which monitor a select number of families and their aggregated viewing patterns.  From an analytics perspective, Rona finds it fascinating how media consumption is progressively more digital, which eliminates need to do samples and opens doors to move into census analysis.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

Online Advertising Strategy Design Considerations - Ken Rona

In Chapter 11 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Should a Media Company Consider When Designing Online Advertising Strategy?"  First, Rona first considers how people are going to consume content.  This informs what technology platform gets used.  Dynamic ad insertion is a second priority.  Third, and most important, Rona urges media companies to use or create high quality original content.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.

Learning Leadership Language to Motivate Teams - Ken Rona

In Chapter 12 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Leadership Skills are Becoming More Relevant as Your Career Progresses?"   Rona first makes the distinction between leadership and management, where managing is tracking tasks, holding each other accountable and working in teams.  He then discusses how he learns to turn a recognition conversation into a business impact one by using leadership language.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

How to Develop Staff and Leave a Legacy - Ken Rona

In Chapter 13 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Do You Find Most Fulfilling about Working in General Management and Staff Development?"  Rona shares how an ex-McKinsey colleague frames legacy ambition as team.  Rona finds a legacy is better framed via people and, more fundamentally, staff development.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University. 

How MBA Professor Finds Purpose Helping Entrepreneurs - Ben Hallen

In Chapter 1 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "To What Do You Aspire?" Ben aspires to have impact and hopefully alter how people go about being entrepreneurs. An experienced entrepreneur, Hallen tries to find tools to help others be more successful entrepreneurs in his academic research and teaching. Hallen is currently Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

How Entrepreneur Research Study Takes Shape - Ben Hallen

In Chapter 2 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "How Do You Define and Measure Success in What You Do?" Hallen, who focuses his academic research on entrepreneurship, notes the patience required doing long-term research. He notes the needs for continuous communication with entrepreneurs as well as staying on top of fast changing trends in entrepreneurship and financing. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

How College Experience Builds Character and Shapes Values - Ben Hallen

In Chapter 3 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "How Did Your College Experience Build Your Character and Shape Your Values?" Hallen, a University of Virginia graduate, notes how it provides challenges meeting different types of both people and intellectual perspectives. Hallen learns that while analytical skills learned in engineering are important, it is also key to learn how to understand problems and phrase solutions from another person's perspective. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

Why Study Electrical Engineering - Ben Hallen

In Chapter 4 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "What Made You Decide to Study Electrical Engineering in College?" Hallen notes his childhood aspiration to pursue a business management career and how he saw electrical engineering as a means to that end. He also finds studying electrical engineering allows him to study his passions for mathematics. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

Transcription: 

Erik Michielsen:  What made you decide to study electrical engineering in college?

Ben Hallen:  I wanted to be an executive, and so the experience I had growing up, I had seen a lot of companies and managers, junior executives, who came from an engineering background, so engineering seemed to be an appropriate place to start if I wanted to do that.  You know, now I would have to say, given more of what I know, there’s a whole variety of paths to do that, you know, ranging from the liberal arts to I particularly think business schools can be very good at that but I happened to choose engineering. 

And then, why electrical?  You know, a couple of reasons.  One, I was interested in computers; they were taking off.  That was before they had computer engineering as a major.  That’s effectively what I ended up majoring in but that wasn’t quite around yet.  But, more broadly, it was – it involved a lot of the math that I really liked, and I think at the time I would have justified it as very instrumental, that this makes sense because these are skills I can use. 

I think in retrospect, what it afforded was an opportunity to really study in something I was passionate about.  You know, do I use that math at all?  No.  Not a whole lot.  You know, yes, I do a lot of computer programming.  I do a lot of discrete mathematics from my time at graduate school but, you know, in terms of differential equations and, you know, Fourier transforms, that’s not something I use every day, but to have that opportunity to really get passionate about the mathematics, just for the essence of the mathematics itself, I’m really glad I had that experience, and so I learned a lesson that I didn’t think I was going to learn there in retrospect.

Why Undergrad Engineer Chooses Computer Science Grad School - Ben Hallen

In Chapter 5 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "How Did Your Computer Science Masters Degree Build Upon Electrical Engineering Education?" As an electrical engineering major, Hallen starts taking undergraduate computer graphics classes at University of Virginia, doing a lot of programming and building processors. Hallen finds inspiration attending a computer graphics presentation and asks the speaker about potential research work, which leads to a project and, ultimately, graduate school. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

Transcription: 

Erik Michielsen:  How did your computer science masters degree build upon your electrical engineering education?

Ben Hallen:  So as an undergraduate I got involved studying computer graphics.  And yes I take a lot of programming courses.  Electrical engineering is very close.  I take a lot of courses in building processors.  But I remember going to this talk and it was just the coolest thing of – I mean this is sort of before, you know, you have these modern video game machines or even my iPhone can do such great graphics, but I went to a talk given by the Computer Science Department and they were showing off these computer graphics machines.  I mean these were several hundred-thousand-dollar machines at that time, and it just seemed to be the coolest thing that you could create this virtual world at a level that then was just unbelievable. 

And then I realized that the guy giving the talk, he’s this young professor; he’s really passionate, really excited; I realized just reading about his stuff that he had come up with a lot of the algorithms that had gone into influencing a lot of video games at that time, so a lot of the 3D games had built on some of the insides that he had come up with in graduate school.  And so I approached him, just about helping out, I had a research idea, and that sort of evolved from there.  And so I got interested in computer graphics and worked with him, and then ultimately decided to go to graduate school in it.

How Grad Student Becomes Internet Startup CTO - Ben Hallen

In Chapter 6 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "What Led You to Launch Your Own Startup While in Grad School at University of Virginia?" Hallen notes that while studying computer graphics and software engineering, he connects interest in participating in the Internet with providing advice to young DC-based entrepreneurs. He soon finds himself working as the CTO in the startup while finishing his masters before committing full time to the startup. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

How Stanford PhD Program Turns Engineer into Social Scientist - Ben Hallen

In Chapter 7 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "Going into Your PhD Program at Stanford, How Did You Reconcile Your Engineering Background With the Expectations of Becoming a Social Scientist?" Hallen finds his engineering problem solving skills complement what his business strategy and social sciences program teaches about how people interact. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.

Learning Business Strategy Research in Stanford PhD Program - Ben Hallen

In Chapter 8 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen answers "What Was Most Challenging About Earning Your PhD at Stanford University?" Hallen finds the greatest challenge rising to the expected level of research. Understanding what it means to create high caliber research. Not only is it rigorous in understanding what is the right behavior to use, but also rigorous in that it strives to learn something that is not understood yet that applies in strategy and management. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Previously, he was Assistant Professor of Management and Organization at University of Maryland. Hallen earned his PhD from Stanford University and its Stanford Technology Venture Program (STVP). He has been a startup CTO and graduated from the University of Virginia with a BS in Electrical Engineering and a Masters in Computer Science.