How Passion for Coffee Informs Innovation Education - Caroline Giegerich

In Chapter 5 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich finds her passion for coffee creates a great platform for learning innovation and storytelling. She credits this discovery to studying Frans Johansson, author of the "Medici Effect" which details how diversity and passion can foster innovative thinking. Giegerich finds coffee provides her inspiration at its intersection of story, art, and technology. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.

How Conference and Event Speaking Enhance Career - Caroline Giegerich

In Chapter 4 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich furthers her career by participating in conference and event speaking opportunities. The experiences introduce Giegerich to industry peers and the conversation provides an educational and motivational experience Giegerich Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.

How Manager and Director Leadership Roles Differ - Caroline Giegerich

In Chapter 3 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares what has changed moving from a manager role to a director role. As a manager at HBO, Giegerich was not responsible for a team. Instead, she focuses on managing up, which she relates to growing up and building relationships with parents. In her new role, she learns to lead and empower a team by both managing up and down. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.

How Marketer Learns to Sell Brands Content Innovation - Caroline Giegerich

In Chapter 2 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich learns to sell brands content ideas and innovation through her transition from HBO to advertising agency Initiative Worldwide. Coming from a content company, HBO, she learns to apply skills here to different content-based brands. She learns the importance of learning new markets, including consumer goods and automotive, to understand how brands operate and work. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.

Why to Work in an Advertising Agency - Caroline Giegerich

In Chapter 1 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares why she enjoys working in an advertising agency environment. Over the past year, Giegerich left a digital marketing position at HBO for an agency. She enjoys getting to work across multiple major brands - including Lucas Arts, Kia, Dr. Pepper / Snapple, and Liongate - and their different challenges. The transition into a client services environmment required Giegerich to learn the various groups within the agency and how teams collaborate. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.

Why Define Success by the Relationships You Create - Alan McNab

In Chapter 17 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab defines and measures success based on the relationships he has created. McNab reflects on the experiences and overall history that constitute his story. Through ups and downs over more than a decade McNab learns to value relationships as commitments and experience strengthen the bonds over time. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

What Sailing Teaches About What Company to Keep in Life and Career - Alan McNab

In Chapter 16 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how his passion for sailing allows him to reflect on life and careers. McNab learns the importance of working and competing with friends he can trust. Over time in both competitive sailing and in career, McNab surrounds himself with friends who collectively build a history of accomplishments and experiences. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

What Competitive Sailing Teaches About Team Dynamics - Alan McNab

In Chapter 15 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab talks about his passion for competitive sailing and how it has informed how he sets goals and measures achievements. McNab applies commitment-based management to understand competitive racing and how teams come together to compete. McNab finds competitive sailing is not only about team dynamics but is also about preparation and continuous improvement. He applies what he has learned working in marketing strategy to understand how to improve his sailing experience. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Working Internationally Propels Marketing Strategy Career - Alan McNab

In Chapter 14 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how international travel has impacted his marketing strategy career development. While at Hewlett-Packard and Cisco early in his career, McNab moved to Hong Kong and then did international mergers and acquisitions, or M&A, work at Cisco. Today, McNab works in Dublin, Ireland for NCR where he manages customer advocacy for Europe, Middle East, and Africa. McNab learns from other cultures how to position offerings differently, finding support through local agencies. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

Why Courage Matters in Corporate Market Entry Strategy - Alan McNab

In Chapter 13 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab what attributes help large companies launch new market strategies. McNab cites courage - a willingness to take risk - and building an underlying culture to motivate behavior. McNab cites Absolut Vodka as a standout risk taker whose market entry campaign went against the grain. He notes Cisco, where he worked early in his career, as a standout company that instills courageous culture in its merger and acquisition minded corporate growth mission. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

What Makes a Great Competitive Intelligence Program - Alan McNab

In Chapter 12 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab highlights what differentiates a good competitive intelligence program from a great one. McNab cites freshness, noting the importance of keeping sales teams the most informed people in the industry. In addition to fresh information, McNab also notes the importance of implementing feedback processes and systems to gather on the ground feedback from sales teams. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

What Skills are Most Useful Building a High Tech Marketing Career - Alan McNab

In Chapter 11 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares useful skills and roles relevant in high tech marketing career development. McNab recommends young professionals embrace an entry-level marketing position and, over time, work to diversify exposure across the organization in different marketing roles. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

Why Aspire to Delight Customers Rather Than Satisfy Them - Alan McNab

In Chapter 10 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details why customer delight, not customer satisfaction should be a top customer service performance metric. McNab shares how it creates a virtuous circle between a service performer and customer. This creates a customer advocacy culture that has stronger performance metrics to evaluate and promote high performing talent. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Heidegger Philosophy Influences Professional Ambition - Alan McNab

In Chapter 9 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab reflects on the philosophy of Martin Heidegger and his 1928 work "Being and Time." McNab learns to apply Heidegger's perspective on existence - I am therefore I think - to the context of service-oriented business. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How to Assess Trust and Establish Trustworthiness - Alan McNab

In Chapter 8 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how to assess trust and establish trustworthiness in business relationships. He highlights four key areas of assessing trust using four types of action: reliability, expertise, presence, and sincerity. He provides an example of how this framework operates by drawing on his experience working at Cisco. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Speech Act Philosophy Impacts Customer Service Strategy - Alan McNab

In Chapter 7 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details how Speech Act language philosophy impacts customer service strategy. He highlights how coaching teams to engage, listen and make a promise to customers enables a customer service strategy. The Speech Act commitment philosophy empowers the customer as much as it does the line staff - the service technicians - working to deliver value on the ground. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Commitment-Based Management Empowers Employees - Alan McNab

In Chapter 6 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how commitment-based management can be used to create a participatory service driven culture. McNab works for NCR, a retail technology company with a substantial customer service group. By creating a culture of accountability, service becomes meaningful not only at the company level but also at the line level with individual employees. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Studying Speech Act Language Philosophy Improves Leadership - Alan McNab

In Chapter 5 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how studying speech act language philosophy has helped improve his leadership skills. He discovers an area of philosophy, speech acts, that applies language - a promise, request, or offer - to create or commit a new future together. By delivering upon a promise, the customer can assess performance and make a declaration of satisfaction or delight to close the loop on the interaction. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.