How Customer Advocacy Impacts Marketing Strategy - Alan McNab

In Chapter 4 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab defines customer advocacy and details its marketing strategy impact. The power of a customer reference can be an indispensable marketing tool. Creating a culture of customer advocacy, where customers take a stand for a company and its product, can be a tremendous strategic asset for a company. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Keeping Promises Strengthens Cisco Customer Relationships - Alan McNab

In Chapter 3 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details how he learned customer support and intimacy skills working with Cisco early in his career. Keeping promises allows Cisco to strengthen its customer relationships. This process starts by capturing a concern, then assessing it, and and finally delivering a solution. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Hewlett-Packard Engineer Becomes Cisco Marketer - Alan McNab

In Chapter 2 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how his technology marketing career developed after earning an electrical engineering degree and joining Hewlett-Packard (HP) as a network engineer. His engineering education provides him the credentials and assessment skills to get in the door with HP and, over time, transition to his client, Cisco. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

Why to Work for a Technology Company - Alan McNab

In Chapter 1 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares why he so enjoys working at technology companies. It starts with the innovation technology provides advancing business and continues with the intellectual challenge. As his career has advanced from HP to Cisco to Motorola to NCR, McNab has become more and more fascinated with how technology interacts with human beings. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Sales Skills Apply in Executive Coaching Career - Garren Katz

In Chapter 13 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how his sales skills apply in his executive and life coaching practices. Katz notes the fundamental need to establish trust and its applicability across both professions. He highlights early career examples selling roofing and establishing trust in relationships to help customers make big financial decisions. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

What Motivates Decision to Choose Coaching Over Therapist Career - Garren Katz

In Chapter 12 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares why he chose coaching over returning to school to earn a grad school psychology degree and become a therapist. Katz enjoys working with others on identifying and addressing what is missing versus what is wrong. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How Curiosity Benefits Relationship Building - Garren Katz

In Chapter 11 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how his curiosity and listening skills help him advice others on career and life. Constant curiosity helps Garren uncover answers his clients already know but are too often unable or unwilling to address and engage. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How to Help Others Be More Emotionally Expressive - Garren Katz

In Chapter 10 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how he applies his emotional experiences to help others be more expressive. Being inquisitive, curious, and focused helps Katz create emotional connections with clients, friends, and family. Once he establishes comfort, Katz then can advise on issues of emotion. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

What Defines Sound Advice - Garren Katz

In Chapter 9 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz defines sound advice as a guess. He compares proving sound advice to logical guessing, i.e. planning. Uncertainty rules. To counter uncertain outcomes, Katz focuses on the process, investing emotionally in the experience with another to provide as relevant as possible given the circumstance. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

Why is Making an Emotional Connection So Hard - Garren Katz

In Chapter 8 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz provides his take on why people struggle to connect emotionally with others. Hugging and outward expression often are not rewarded in society and as a result can be scary to undertake. Additionally, Katz notes how people struggle to connect with their own emotions. This, in turn, affects how they can or cannot connect with others. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How International Travel is Life Changing - Garren Katz

In Chapter 7 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how traveling internationally has taught him the value of different perspectives. Learning to "walk a mile in someone else's shoes" has taught him new ways to look at life. He encourages others to overcome fear of acting on booking the experience, noting rarely are things as scary or daunting as they seem. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How Experiential Learning Shapes Ambition - Garren Katz

In Chapter 6 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz explains how learning by doing - or self-directed learning - has become his preferred style. While the experiential investment is a greater time commitment, Katz finds the increased understanding provides a benefit that far outweighs the cost. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How Sincere Actions Establish Trusting Relationships - Garren Katz

In Chapter 5 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how actions and caring establish trusted relationships. He understands people can tell when you are sincere and when you are not. He places a priority on caring - emotional, intuitive, and intellectual - when building relationships. That care establishes the true trust. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How Supporting a Friend Fighting Cancer Changes Life Priorities - Garren Katz

In Chapter 4 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz rethinks his priorities after supporting a friend through a difficult battle with cancer. Katz shares how his friend's approach through battling cancer three times before the age of 35 teaches him to always put friends, family, and loved ones first and making sure to maximize the experience, time, and attention they receive each day. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

What Motivates Pursuit of Freedom Over Security in Life - Garren Katz

In Chapter 3 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz answers what motivates him to pursue freedom over security in his life pursuit. Garren questions security - asking if it is only a perception rather than a reality. Katz believes security is a mindset that can be created in different environments. He cautions how security can be restrictive and can be overcome by considering diversification as a life approach. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How Mindfulness Helps Define Quality of Life - Garren Katz

In Chapter 2 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares his views on what defines quality of life. Katz prioritizes freedom, joy, happiness, and pleasure over accolade, reward and title. He also finds in-the-moment decision making a valuable approach, including deciding on a whim to run the New York City Marathon with a three-time cancer survivor. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How to Make Your Aspiration Actionable - Garren Katz

In Chapter 1 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares his approach to realizing his aspiration to live the best life possible. Katz prioritizes intuition and curiosity over intellectual thought to gather feedback on his actions. The attentiveness help guide his actions. Garren is a graduate of Western Michigan University - http://www.wmich.edu/ - and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How a Supper Club Differs From a Dinner Party - Jason Anello

In Chapter 1 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, Forking Tasty supper club co-founder, creative director and experience marketer Jason Anello shares how a supper club differs from a dinner party. He shares examples from his supper club as well as laying down the transcendant quality from having dinner to living an experience. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .