In Chapter 4 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Role Has Family Played in Shaping Your Career Aspirations?" Floate notes how his parents experience being self-employed influenced his own pursuit of autonomy and independence in his career. He values that freedom highly and understands the trade-offs, in particular building wealth, that come with pursuing it. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.