In Chapter 20 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Use Social Media to Exercise Your Creative Skills?" As a trained journalist, Floate uses Twitter as a creative outlet to share thoughts, connect with smart, intersting people and to work through and vet creative ideas. Referencing his journalism experience, Floate uses what he learned to write lead sentences to write inside the 140-character format of Twitter. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.