In Chapter 16 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm learns to sell more creatively working at Electronic Arts and selling in-game advertising (IGA) to marketers and agencies. Hamm supports client goals by balancing between creating new ways to support brand marketing initiatives and applying his experience working in data-focused online advertising. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.