In Chapter 6 of 13, Carrot Creative (www.carrotcreative.com) social media agency co-founder and social media expert Mike Germano applies lessons learned working in Hamden, Connecticut politics to defining and positioning for a DUMBO, Brooklyn economic development zone. Germano shares his approach, from identifying the area, bringing attributes together in a template, and using grassroots to organize and excite community, in advocating for the New York City Digital District (www.nydd.us).