In Chapter 13 of 20 of her 2009 Capture Your Flag interview, Peer Health Exchange (PHE) co-founder Louise Davis discusses fundraising and how PHE treats donors as investors. The investment approach, which includes a data-driven framework, keeps contributors vested in how PHE affects positive change in teaching high school students health education. This data allows Davis to better connect goals and results, which inspires her to work more passionately while setting larger goals.