In Chapter 11 of 13, shortly after his divorce, Yahoo experience marketer Jason Anello travels to Vietnam to design and build Internet Cafes. While there, Anello embraces the overtly foreign nature of Vietnam and its people, traditions, and customs, creating new experiences to complement his father's military service there and that from Yahoo. Traveling alone, Anello accepts the differences and immerses himself in strikingly different scenes, including eating grubs with a family in a colonial French Vietnamese village hut.