In Chapter 5 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, product designer and software engineer Chris Hinkle shares how he uses technology as a means to an end to solve problems and create positive consumer experiences. Hinkle enjoys getting to results quickly, and as a result is drawn to software engineering. He notes he is not the type of coder that enjoys solving big scalability issues nor is he the pure creative coder. Instead, he falls into the middle and reconciles the tedious nature coding often presents with the ability to create products and associated user experiences. Hinkle currently designs products and develops software for The Barbarian Group digital marketing services company. Previously, he worked at HUGE and R/GA digital advertising agencies. He has also founded a product incubation laboratory, The Hinkle Way.