In Chapter 14 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Does It Mean to Be a Leader in What You Do?" Ruby compares what he is building at Vooza with an entrepreneur story about starting a lawn care business. The lawn care business grows slowly and makes money but does not receive attention because it is not glamorous. In the same way, rather than raising venture capital and measuring success by whether or not a major network picks up his show, Ruby takes a nontraditional route, building a profitable online business selling branded content episodes for a web series.
Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.