In Chapter 11 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How is the Practice or Trend of Storytelling Changing?" Lehmann-Haupt finds storytelling is becoming more pervasive as company websites become more reliant on showcasing compelling marketing content. She applies her journalism background to turn ideas into stories that improve client digital branding and marketing.
Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley.