How Google Creates Social Capital and Market Capital - Bijoy Goswami

In Chapter 13 of 15, leadership philosopher and bootstrap business expert Bijoy Goswami shares the ying and yang of social capital and market capital. Social capital allows you to access and generate innovation whereas market capital involves productization and monetization of that innovation. The iteration cycle continues with social capital feeding market capital. Goswami highlights the Google approach to carefully balancing social and market capital.

How Bootstrap Community Purpose Unfolds Over Time - Bijoy Goswami

In Chapter 10 of 15, leadership philosopher and bootstrap business expert Bijoy Goswami creates an Austin community group and over time learns the indirect benefits of letting it develop. This patience, and the related discovery, a laboratory to study bootstrap entrepreneur business approaches, results in a more fulfilling experience that Goswami ever anticipated.

How Stanford Grad Learns Bootstrap Business Philosophy - Bijoy Goswami

In Chapter 8 of 15, leadership philosopher and bootstrap business expert Bijoy Goswami studies the history of Silicon Valley while attending Stanford University. He learns about venture capital and IPOs. He also learns about bootstrapping financing - people who started in garage without investor capital. Goswami graduates and joins a bootstrapped firm, Trilogy Software, an Austin-based enterprise software company. There he learns entrepreneurial skills, including sales and business development, useful in his later career pursuits.

How to Raise China Export Economy Energy Efficiency - Andrew Hutson

In Chapter 16 of 16, environmental management and green supply chain expert Andrew Hutson turns his career to China and implementing green energy solutions within its export economy. Hutson looks within China not to China energy generation - heavily coal-based - but instead to export economy sustainability initiatives.

Why Environmental Causes Require Business Solutions - Andrew Hutson

In Chapter 15 of 16, environmental management and green supply chain expert Andrew Hutson shares why corporate sustainability and environmental policy should be core corporate strategy initiatives. Hutson believes every existing problem has a potential business solution. It then comes down to finding a business case for this particular problem.

How Businesses Justify Environment Investments - Andrew Hutson

In Chapter 14 of 16, environmental management and green supply chain expert Andrew Hutson discusses tangible and non-tangible reasons companies consider sustainability programs. Short term, this may include energy efficiencies or improved employee morale. Long term, this includes more complicated future needs around customer relationships, shareholders, and company culture and values.

Integrating Environmental Policy and Business Careers - Andrew Hutson

In Chapter 13 of 16, environmental management and green supply chain expert Andrew Hutson shares the formative experiences enabling his transition from a University of North Carolina PhD program into business consulting. While tailoring his PhD program, his curiosity unexpectedly positions him for new business opportunities at intersection of business and environment. Hutson then begins consulting work at Corporate Education Board (CEB) before joining the Environmental Defense Fund (EDF).

Wal-Mart's Eco-Friendly Sustainable Supply Chain Aims - Andrew Hutson

In Chapter 12 of 16, environmental management and green supply chain expert Andrew Hutson details his approach to help corporations extract maximum value from sustainability and green initiatives. He uses product life cycle assessment to understand impact opportunities companies have to improve their core strengths. Through his Environmental Defense Fund (www.edf.org) work, Hutson helps corporate clients such as Wal-Mart affect positive economical and ecological change within their product supply chains.

How to Motivate Corporations to Change Behavior - Andrew Hutson

In Chapter 11 of 16, environmental management and green supply chain expert Andrew Hutson shares what he has learned about motivating others to change behavior. He specifically discusses how corporate sustainability fundamentally connects to both a company's fiduciary and ethical elements. First, clearly communicate there is no trade-off between ecology and economy. Second, work though ethical elements.

How Environmental Advocacy Passion Becomes Career - Andrew Hutson

In Chapter 10 of 16 of his 2010 Capture Your Flag interview, environmental management expert Andrew Hutson focuses his career on changing environmental behavior not only in the private sector, but also for the world's largest company, Wal-Mart. Hutson recognized early an opportunity existed beyond policy in the environment, specifically helping companies become more green through sustainable business practices. Hutson is part of the Environmental Defense Fund team collaborating with Wal-Mart to affect positive change for future generations around the globe.

Why Ecology and Economy Policies are Inseparable - Andrew Hutson

In Chapter 9 of 16, environmental management expert Andrew Hutson highlights common misconceptions about corporate sustainability and green business, namely that there is a trade-off between ecology and economy. Hutson refutes this claim and details how policy evolution and natural resource prowess correlation to country economy make the world more dependent on future focused environment strategy than ever before. Hutson works as a sustainability and green supply chain expert at Wal-Mart through his organization the Environmental Defense Fund (www.edf.org).

How to Prioritize Scaling a Dating Business Nationwide - Hattie Elliot

In Chapter 16 of 16 of her 2010 Capture Your Flag interview, entrepreneur and connector Hattie Elliot shares her approach to scaling her exclusive dating services company Save the Date(ing) - rebranded The Grace List - nationwide. She prioritizes by carefully selecting leaders and also by leveraging member reciprocity - giving members the ability to visit different events regardless of city.

How Exclusive Dating Service Grew From Freelance Project - Hattie Elliot

In Chapter 15 of 16 of her 2010 Capture Your Flag interview, entrepreneur and connector Hattie Elliot builds her business The Grace List (previously known as Save the Date(ing)) from a freelance consulting company into a multi-city membership only event business. Elliot shares how she transformed her passion to connect into a financially viable nationwide membership and event network.

How Business Consulting and Dating Services Clients Differ - Hattie Elliot

In Chapter 14 of 16 of her 2010 Capture Your Flag interview, entrepreneur and connector Hattie Elliot compares and contrasts working with corporate brand clients and individuals seeking love. As a marketing consultant, Elliot found C-level executive clients extremely confident and protected under the corporate umbrella. In contrast, Elliot finds her clients at The Grace List less certain and more open to receiving guidance and coaching.

How Group Dating Experiences Bring People Together - Hattie Elliot

In Chapter 11 of 16 in her 2010 interview with Capture Your Flag host Erik Michielsen, The Grace List founder Hattie Elliot shares how she creates group dating events to help participants get to know others in both one-on-one and group environments. She highlights how shared learning experiences stimulate conversation and create memorable introductions that often result in follow-up dates.

What is Most Gratifying About an Event Planning Career - Hattie Elliot

In Chapter 10 of 16 of her 2010 Capture Your Flag interview with host Erik Michielsen, entrepreneur and The Grace List founder Hattie Elliot applies her passion for planning and creating events to facilitate business, romantic, and friendship relationship building one event at a time.

How Ladies Who Launch Supports Female Entrepreneur - Hattie Elliot

In Chapter 9 of 16, entrepreneur and connector Hattie Elliot builds female relationships with business support network Ladies Who Launch (www.ladieswholaunch.com). Elliot finds Ladies Who Launch transforms her overall relationships with women and helps her successfully build her first venture Socially Conscious Companion (SOCOCO). Elliot relocates to South Africa and starts a Ladies Who Launch chapter in Cape Town to support local female business owners.

How Socially Conscious Pet Business Helps African Orphans - Hattie Elliot

In Chapter 8 of 16, entrepreneur and connector Hattie Elliot connects her passion for pets and social causes and starts Socially Conscious Companion (SOCOCO). She creates a pet accessory business where a portion of proceeds were sent to African orphanages to help abandoned HIV infected orphans.